Digital Sales Playbook Example
Here are some examples of how you can organize information in your playbook using Flipdeck Cards, but ultimately how you do it is up to you. You can add or subtract whatever information you need! A playbook in Flipdeck is simple, visual, and easy to consume. As a bonus, you’ll know who is using it and which content is being accessed the most.
Who Are The Buyers?
Although it seems like everyone is interested in security, there are certain roles who are typically responsible and accountable for an organization's security.
IT / SECURITY BUYERS
CISO – Chief Information Security Officer
IT Leadership
Operations
Finance
Legal
The Buyer Journey
Learn the different phases buyers go through when investigating our products & services — from self-serve research to requesting a demo to purchase and installation.
THE ENVOY CUSTOMER BUYER JOURNEY
Economic Value Study
Discover the economic value of 10 independent firms who have invested in the smart, digital office of the future — all while outsourcing support and equipment rentals.
ECONOMIC VALUE STUDY
Making the Case for Security
Envoy solutions add important security layers to the customer's environment.
HOW TO TALK ABOUT SECURITY MANAGEMENT
Making the Value Case to Finance
Envoy's solutions help remove costs from print environments.
HOW TO TALK ABOUT COST CONTROL
Case Study: Higher Education
Learn how a small private college hosting a science and technology conference was able to secure everything from robust presentation technology to tables and chairs for hundreds of attendees — without breaking the bank.
Prospecting Around Key Themes
When you understand the key challenges that our ideal customers are facing, you're better equipped to structure calls around they key themes they want to hear. Get to know our prospects for increased success.
KEY PROSPECTING THEMES
Discovering Needs
Asking the right questions can help prospects understand if Envoy products & services are the right fit. Learn the top 5 questions to ask during discovery calls to help identify customer needs.
HOW TO DISCOVER PROSPECT NEEDS
Using YouTube and LinkedIn
YouTube and LinkedIn are powerful tools — each with its own benefits and best practices — to give prospects the information they want in the format they want. Learn which platform to use and when.
YOUTUBE AND LINKEDIN TIPS
Build Better Sales Calls
Feeling like you could do better selling over Zoom? Here are some tips to make your sales calls smooth and productive!
FOR ACCOUNT EXECUTIVES
FOR TEAM LEADS
Envoy Sales Company
Since 2009, we have been pursuing our mission of becoming an industry leader in presentation hardware sales and meeting space optimization.